EVEN FORMULA ONE™ DRIVER LEWIS HAMILTON FINDS ‘SCHOOL RUN’ A CHALLENGE IN CONCENTRATION
New research from Allianz Insurance has revealed that 42% of parents say always feeling in a rush is their top school run worry, while one in five parents get distracted by children whilst driving on the school run.
As a way of measuring the demands on parents driving skills when faced with boisterous kids in the car, Allianz and the Mercedes AMG Petronas Formula One Team, asked Lewis Hamiton to provide his take on just what a challenge this can be, even for professional drivers used to facing tough challenges.
Lewis had a taste of the demands on busy parents facing school run stress when he agreed to drive two excited primary school children, Lauren and Jessica, along their usual route to school. The journey has been captured on video and throughout the journey the girls are seen quizzing Lewis on a wide array of topics and even break into a song they wrote for him.
“I can certainly understand how parents could find the school run stressful and a real challenge when it comes to driving safely,” Lewis said. “Jess and Lauren were great fun but they were very chatty – so I had to make sure I remained focused on driving throughout the journey.”
Allianz is a partner of the Mercedes Formula One team and has a strong road safety campaign running in over 30 countries worldwide. It is the only insurer worldwide to have its own road safety research institute, the Allianz Center for Technology (AZT) that has been dedicated to improving vehicle safety already since 1971. The centre now conducts more than 90 crash tests per year to improve passenger protection, traffic safety for cyclists, motorcyclists and pedestrians.
The school run video featuring Lewis Hamilton, Lauren and Jessica can be found here: http://youtu.be/OYbS0PqlCr4. It was shot on location in Brackley, where the Mercedes F1 team are based.
Allianz Insurance is one of the leading general insurers in the UK and became a safety partner of the Mercedes F1 Team in 2010, after a number of years in the sport. This relationship enables Allianz to tell the safety story in a very clear and visual way. For example, the company do not position its branding on the car but instead highlight safety devices like safety belts, race overalls and the HANS device. The research outlined in this post was conducted at the start of November and had 1,000 respondents aged 18+ who take children between the ages of five and 18 to and from school once a week or more.
Photo provided by Allianz.