Mercedes have taken the covers off the W05 in the Jerez pit-lane, ahead of the first day of testing.
The car features a nose similar to Ferrari’s and a moderately revised livery. Lewis Hamilton and Nico Rosberg took the covers off the car, with Toto Wolff and Paddy Lowe both present for photographs.
Having finished second to Red Bull in the championship last year, Mercedes will be hoping they can go further and win it this year.
“It is always exciting to pull the wraps off a new car for the first time, but even more so at the start of this momentous 2014 season,” Toto Wolff, Executive Director of Business at Mercedes said. “Our new Silver Arrow is the result of a single-minded, integrated approach between our engineering teams. My compliments and thanks go to every team member in Brackley, at Brixworth and also at our key partner, Petronas, for their hard work to deliver this new car and the Power Unit at its heart; it is the result of several years of intense effort. But we know that the adventure has only just begun”.
The car was taken for a shakedown at Silverstone last week by Rosberg, but today pre-season testing in Jerez starts, which will allow the teams to get to grips with their new cars.
“We have a busy winter testing period ahead of us and a long season where both performance and reliability will be critically important,” he continued. “Lewis and Nico begin the season hungry for success and I am confident that our team will benefit thanks to the continuity of their work during the winter period. We have positive momentum after our second-place finish last season. Our clear target is to continue building up our team and we aim to deliver on every single race weekend in 2014!”
Following the departure of Ross Brawn as Team Principal, Paddy Lowe has stepped up as Executive Director (Technical). “For 2014 we have probably the greatest change in regulations in Formula One history and the start of a new era for our sport,” he said. “From a technical and also a racing perspective, this is an incredibly exciting time for Formula One. We are introducing technologies that are new not just to racing but to the wider automotive world as well. The headline is that of improved efficiency and the fact that we will be completing races with advanced Hybrid systems on just 100kg of fuel sends a great message about the technology that Formula One can deliver”.
“But it is also about the technology that Mercedes-Benz can develop compared with our competition,” Lowe concluded. “Both for the chassis and the new Power Unit. The whole team has done a fantastic job on the management of the project and its delivery. We have hit our milestones and hit our targets but, as ever, we will only begin to understand how successful we have been once we begin running in anger on track. The new car is an elegant but aggressive design and, as is often the way, its beauty is much more than skin deep; the internal engineering of the car is extremely innovative and intelligent. Our team can be justifiably proud of its work so far – but none of us are under any illusions about the amount we still have to do before the first race in six weeks’ time”.
Mercedes-Benz are celebrating 120 years in Motorsport this year, in particular the 80th anniversary of the Silver Arrows.