McLaren-Honda and Michael Kors have announced a new partnership.
Michael Kors will become the official lifestyle partner of the team and will feature on the team’s cars and the drivers’ overalls.
“Michael Kors and McLaren-Honda are pioneers in their respective spaces,” Chairman and Chief Executive Officer of Michael Kors, John D. Idol said. “We firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world. This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.”
McLaren’s Executive Chairman and CEO of McLaren Group Ron Dennis explained the reasoning behind signing the new deal. “Like McLaren, which has raced in Formula 1 all over the world for the past 50 years, Michael Kors is a truly international company, operating stylish and successful stores in some of the most prestigious cities in the world,” he said. “[These include] New York, Beverley Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokoyo and Hong Kong.”
“Moreover, I firmly believe that the corporate cultures of both McLaren and Michael Kors encompass a common dynamism and adventurism , as well as a shared commitment to a similarly relentless pursuit of perfection,” he continued. “As such the two brands are extremely well suited to a long-term partnership. That brand fit is very important to both of us: both companies have built their reputations on being the very best at what they do, and, as we now march forward together, we’ll both become stronger still.”
In celebration of the launch of the partnership, Michael Kors has created a limited edition men’s leather jacket. The 50 specially produced black leather jackets will be sold exclusively on the men’s floor of the new Michael Kors London flagship store, while supplies last. The jackets will feature both the Michael Kors and McLaren logos, as well as a limited edition plaque with each piece’s unique production number.
“This partnership is about the convergence of style and speed which is inherent to both the Michael Kors and McLaren-Honda DNA,” Michael Kors explained. “There is an energy, sophistication and confidence to both of our brands, and we wanted to create a limited edition piece that spoke to that.”