The Ulster Grand Prix will have a new title sponsor this year in the form of MCE Insurance.
The motorcycle insurance company – which has sponsored the British Superbike Championship for nearly a decade – has signed a three year deal to become the title sponsor at the Ulster Grand Prix, starting this year. Metzeler tyres had previously been the title sponsor of the event.
“We are truly excited to make this major announcement which marks the beginning of an exciting new chapter for the Ulster Grand Prix,” Clerk of the Course Noel Johnston revealed. “We’ve seen and been impressed by the support MCE Insurance has offered the BSB in the past eight years. This is a company that understands bikes and the mentality of both bikers and bike fans, making it a fantastic fit for us. We believe [this] will allow us to really build our profile as the world’s fastest road race across the UK, Ireland and beyond.”
“For us, MCE’s decision to commit to a three year deal is a clear demonstration of confidence in the strength of our event,” Johnston continued. “[It] undoubtedly offers some of the most thrilling racing seen anywhere on the roads, and its ability to offer significant exposure and value to its partners. It goes without saying that there would be no event without the support of our stakeholders, and this is an opportunity for us to thank MCE for getting involved, as well as organisations such as Lisburn & Castlereagh City Council, Tourism NI and the Ulster Grand Prix Supporters Club, plus a wide range of private sector sponsors for their ongoing support.”
Race organisers recently announced the introduction of a Superpole qualifying session for the Superbike class at this year’s event. “We are working hard behind the scenes to deliver another spectacular week of racing this August,” Johnston concluded. “I don’t think the fans will be disappointed.”
For MCE it is a deal which they have been interested in for a while. “We are incredibly proud to finally release the news that we will be the title sponsor for the MCE Insurance Ulster Grand Prix,” CEO Julian Edwards said. “We have been interested in sponsoring a road racing event over in Ireland ever since we began offering insurance for Irish bikers back in 2014. When the opportunity at the Ulster came up it was one we just couldn’t refuse! With such an incredible history, the event truly is a jewel in the road racing calendar.”
“We intend to bring all our experience gained over nearly a decade of sponsoring MCE BSB and very much look forward to working with the Ulster Grand Prix team,” Edwards continued. “Racing is in our blood here at MCE and this is a very exciting new chapter for us.”
Ulster Grand Prix race week will take place from 8th until 13th August 2016.